Creating a web presence for the venture startup-driven innovation hub.
Redesign the company website to enhance user flows, ensure brand consistency, and support high-profile collaborations.
Develop responsive and visually engaging web pages that drive user engagement and site traffic.
Implement SEO best practices to improve search visibility, performance, and content management.
Launched out of the E. A. Fernandez IDEA Factory, xFoundry is driven by a singular mission: to tackle grand challenges through the power of entrepreneurship and multidisciplinary collaboration.
We believe in empowering students to become agents of change, capable of addressing complex problems and making a tangible impact on the world.
01 Core Website
I led the complete redesign and rebranding of the company website using Figma and Webflow, focusing on creating a seamless and engaging user experience. By developing detailed wireframes and interactive prototypes in Figma, I ensured consistent brand identity across all pages while optimizing user flows. In Webflow, I built responsive web pages that were visually captivating and functional, incorporating animations and interactions that elevated the browsing experience. Through strategic use of Webflow CMS, meta tagging, and page speed optimization, I improved the site's performance, search visibility, and content management capabilities—ultimately driving increased user engagement and traffic.
Low-fidelity Figma Wireframes
Mid-Fidelity Xperience Page Mockup.
High-fidelity prototypes for the home page.
02 Side Projects
Team Crossfire is a startup competing in the XPRIZE Wildfire competition, which focuses on developing advanced firefighting technologies to prevent destructive wildfires. This four-year, $11 million competition encourages innovation in rapid wildfire detection, characterization, and response to help humanity safely coexist with beneficial wildfires. Led by xFoundry@UMD and the UMD Fire Protection Engineering Program, the project combines expertise in UAS, AI, and fire protection engineering to create a sustainable wildfire detection and suppression solution. Once the competition is won, xFoundry plans to continue the venture, with testing in California, MD, and deployment across the USA.
Sections of the final Crossfire website design
Low-fidelity Wireframe
Mid-fidelity Mockup 1.0
Mid-fidelity Mockup 2.0
Mockup 3.0
03 Event Landing Pages
NEXPLORE is an upcoming event collaborating with NASA. I am currently in progress designing this project, to be launched in September of 2025.
I&E Village was an event on September 21, 2024 during Maryland Day for families to learn more about UMD's innovative programs. I designed the landing page, prioritizing clear communication of the event.
